A professional and complete LinkedIn profile gives you the opportunity to enhance your visibility and credibility. It allows you to promote your accomplishments, projects and skills online, to ensure that you are visible to recruiters around the world 24 hours a day, 7 days a week. Having an online profile gives you a competitive advantage and makes you more attractive to recruiters.
Read on for expert advice on how to make your profile stand out to recruiters.
Invest time in completing your profile
The more complete your profile, the higher the probability that recruiters will find you when they are looking for a suitable candidate. Ensure you fill out every section of your LinkedIn profile with relevant information. After a recruiter has found you and clicked on your profile, they want to know what your skills and experiences are, where you worked and potentially what other people think of you. LinkedIn automatically measures the “completeness” of your profile and offers suggestions on how to make it stronger.
Choose a professional profile photo
How important is it to have a photo on your LinkedIn profile? The answer is very important. LinkedIn reports that a profile with a photo is 11 times more likely to be viewed. To increase your visibility, choose a current, professional photo and upload it to your LinkedIn profile. This is not only an opportunity to enhance your visibility, but also to make a great first impression and demonstrate credibility. How to add a photo to your LinkedIn profile
Get a custom URL
It’s much easier to promote your LinkedIn profile with a customized URL, instead of using the combination of numbers that is automatically assigned to your profile when you sign up. We suggest choosing linkedin.com/yourname as your custom URL. Getting a custom URL is easy and free of charge. How to customize your public profile URL
Write a compelling headline
At the top of your profile you have 120 characters to promote yourself. Your headline doesn’t have to be your job title and company as pre-set by LinkedIn. In fact, especially if you are looking for a new assignment, your headline shouldn’t be your job title and company. Instead, use this space to succinctly showcase your areas of knowledge and expertise. How to update your headline
Add the industry you work in
At the top of your profile you also have the opportunity to add the industry you work in. Apart from the fact that LinkedIn suggests that adding your industry will bring you 15 times more profile views, it will also ensure that recruiters looking for a suitable candidate from your industry will find you. How to update the industry information on your profile
Include a summary
Don’t miss out on writing a short and direct description about yourself. Tell the reader who you are, what key skills and unique qualifications you have, how you help your clients and what you are passionate about. Include relevant keywords to support your job search. In addition, mention the geographic location that you are willing to work in if you have a preference. Your summary should be 3-5 short paragraphs long and ideally written in the first person as if you were introducing yourself. Profiles with a summary are much more likely to turn up in a recruiter’s search.
Demonstrate your experience
Make sure to describe each of your roles in depth highlighting your experience and accomplishments. Tell what you did, how well you did it, and who it impacted. To demonstrate your experience, list your current position and at least three past positions – the more, the better. Bullet points are an ideal format for the experience section in your LinkedIn profile. How to add a position to your profile’s experience section
Add skills and education to your profile
The skills and endorsement section in your LinkedIn profile is a perfect place to present your skills and get endorsed for those by other members. You have the opportunity to list up to 50 skills on your profile. Add at least your ten most relevant skills and arrange them according to priority. LinkedIn gives you full control over what skills are displayed on your profile and on which skills you can receive endorsements. Also make sure to specify your education in your LinkedIn profile. In the education section of your profile, list colleges and business schools you attended, as well as training courses you participated in. How to add skills to your profile and how to add education to your profile
When someone says “You did a great job on that project!” ask him or her to summarize that success by writing a recommendation on LinkedIn. LinkedIn recommendations are nowadays replacing the old-fashioned letters of recommendation, because unlike a letter of recommendation your LinkedIn recommendation is available online, right on your profile and visible for recruiters. These recommendations help recruiters to get a better understanding of who you are and how you have performed in past positions. And they will help you to underline your achievements, and increase your credibility.
Make sure people can find and contact you
First of all, make sure your profile is public. If your profile is not publicly visible, nobody can find you. Secondly, add your contact information to your profile to ensure people can reach out to you. We recommend to add least add your email address and mobile number. How to add your contact information